A London-area takeaway that went viral for its Grand Theft Auto-inspired 'Cluckin' Bell' branding has officially rebranded to 'The Cluckin' Bite' after drawing massive attention from gamers worldwide.
Part 1
In March 2026, a small London-area takeaway shot to internet fame after players noticed its branding bore a striking resemblance to Cluckin' Bell, the fictional fast-food chain featured prominently in the Grand Theft Auto series.
Part 2
The restaurant's yellow and red signage, complete with a chicken mascot, looked so authentic that many fans assumed it was an official GTA 6 marketing stunt orchestrated by Rockstar Games.
Part 3
However, as the location went viral across TikTok, Twitter, and gaming forums, questions began to arise about potential trademark issues with Take-Two Interactive.