news
Real-life Cluckin' Bell Quietly Changes Name After Viral GTA 6 Debut
A London-area takeaway that went viral for its Grand Theft Auto-inspired 'Cluckin' Bell' branding has officially rebranded to 'The Cluckin' Bite' after drawing massive attention from gamers worldwide.
Key update
In March 2026, a small London-area takeaway shot to internet fame after players noticed its branding bore a striking resemblance to Cluckin' Bell, the fictional fast-food chain featured prominently in the Grand Theft Auto series.
Why it matters
The restaurant's yellow and red signage, complete with a chicken mascot, looked so authentic that many fans assumed it was an official GTA 6 marketing stunt orchestrated by Rockstar Games.
What to watch
However, as the location went viral across TikTok, Twitter, and gaming forums, questions began to arise about potential trademark issues with Take-Two Interactive.
Context
Now, Companies House records reveal that the business formally changed its registered name from 'The Cluckin Bell LTD' to 'The Cluckin Bite LTD' on April 7, 2026.
Bottom line
Eyewitnesses have noted that the storefront signage has also been partially altered, with only fragments of the old logo remaining visible — including a telltale 'B' that now aligns with the new company name.
Update 6
Neither Rockstar nor Take-Two Interactive are named on the official 'Special Resolution' name change document, leaving the exact reason for the rebrand open to speculation.
Update 7
Dexerto has contacted Take-Two for comment, but the incident highlights just how deeply Grand Theft Auto's fictional brands have embedded themselves in popular culture ahead of GTA 6's November 2026 launch.