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Current target: November 19, 2026. We track official Rockstar and Take-Two signals only.

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GTA 6 Needs To Sell At Least 25 Million Copies Day One To Meet Analyst Expectations, Insider Says

2026-05-05T09:00:00Z · 4 min read

GTA 6 Needs To Sell At Least 25 Million Copies Day One To Meet Analyst Expectations, Insider Says

A new Bloomberg insider report by Jason Schreier reveals that GTA 6 needs to sell at least 25 million copies within 24 hours of launch to be considered a success. Selling 10–15 million, a figure that would be record-breaking for any other title, would be 'disastrous' for the project given its reported $1B+ development budget. Rockstar is reportedly giving development teams an unlimited financial budget to finalize the game, while Take-Two CEO Strauss Zelnick described industry expectations as 'terrifying.'

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