Take-Two CEO: GTA 6 Won't Feature Real-World Brand Partnerships — 'All the Brands Are Made Up'
Take-Two CEO Strauss Zelnick has confirmed that GTA 6 will not feature real-world brand partnerships or product placement, explaining that the game's fictional world makes such deals impossible by design. Speaking at the iicon gaming executive conference, Zelnick drew a sharp contrast with NBA 2K, where real brands naturally exist.