Save reactions, follow GTA 6 updates, and personalize your reading list.
Firebase Auth loads progressively; the site works without it.
Authoritative GTA 6 coverage for pricing.
Take-Two CEO Strauss Zelnick discusses GTA 6 pricing at iicon conference, suggesting the game will cost a 'very reasonable' amount in line with industry AAA standards — allaying fears of a $100+ price tag.
Take-Two CEO Strauss Zelnick addressed GTA 6 pricing at the iicon conference, reaffirming the company's commitment to a 'reasonable' price point. While refusing to confirm exact figures, Zelnick indicated the $100 hyper-premium price tag is unlikely, suggesting standard pricing instead.
Betting markets for Grand Theft Auto VI have opened across major bookmakers, with odds suggesting the game will cost more than £70. Markets also cover release timing, potential delays into 2027, and even which songs might appear on the in-game radio.
Take-Two CEO Strauss Zelnick reaffirmed at the iicon conference that Grand Theft Auto VI's price will feel 'very reasonable' to consumers, framing it as charging less than the value delivered.
Take-Two CEO Strauss Zelnick addressed GTA 6 pricing concerns at the iicon conference, saying the company aims to charge an amount customers will consider 'reasonable' — while avoiding any specific price point.
At the iicon conference, Take-Two CEO Strauss Zelnick said GTA 6 won't carry a super-premium price tag, emphasizing value-driven pricing. He also teased possible future projects for L.A. Noire.