Take-Two CEO Admits 'Nervousness' Over GTA 6 November Launch, Reveals Zynga Turnaround Success
Take-Two Interactive CEO Strauss Zelnick admitted he's feeling 'nervous' ahead of the GTA 6 launch in November, saying 'I run so scared with regard to all of our releases — just multiply it by a billion this time around.' At the iicon conference in Las Vegas, Zelnick also revealed Zynga has turned into a 'hit creating machine,' explained why GTA avoids product placement deals, and addressed prediction markets as a competitive threat to social casino games.