Take-Two CEO Reveals Ambition to Become the World's Biggest Entertainment Company — and GTA 6 Is the Plan
Strauss Zelnick has told gaming executives that Take-Two's goal is to become the No. 1 entertainment company on Earth, with GTA 6 as the central pillar of that strategy. Analysts project $7.6 billion in 60-day revenue — more than the highest-grossing film ever made.