Bank Of America Analyst Says GTA 6 Should Be $80 So It Doesn't Make Everyone Else's $70 Games Look Bad
A Bank of America stock analyst has declared at the IICON gaming conference in Las Vegas that Grand Theft Auto 6 should and will cost $80 — not to gouge fans, but to prevent other AAA publishers from struggling to sell their own $70 titles. The analyst argues Take-Two has a strategic interest in raising the industry price floor with the most anticipated game ever made.