Strauss Zelnick has told gaming executives that Take-Two's goal is to become the No. 1 entertainment company on Earth, with GTA 6 as the central pillar of that strategy. Analysts project $7.6 billion in 60-day revenue — more than the highest-grossing film ever made.
Part 1
Take-Two Interactive CEO Strauss Zelnick has outlined an ambitious goal for the company at the iicon conference: to become the No. 1 entertainment company on Earth. Speaking to a room of fellow gaming executives on April 28, 2026, Zelnick acknowledged that owning the Grand Theft Auto franchise gives Take-Two a unique asset — and stated that if the company gets close to this mission, it will "probably make a bunch of money."
Part 2
This marks the first time in years that Take-Two's CEO has publicly articulated the company's corporate ambitions, and the framing shifts how we should think about the GTA 6 launch — not merely as a game release, but as the cornerstone of a much larger strategic play.
Part 3
As it stands, Take-Two's market capitalization sits at approximately $55 billion as of April 2026. This places the company at roughly one-quarter the size of Disney, one-fifth the size of Netflix, and one-eighth the size of Tencent. The entertainment giants currently above Take-Two are not gaming companies — they are diversified conglomerates with revenue spanning film, streaming, social media, and mobile.