At the iicon conference, Take-Two CEO Strauss Zelnick said GTA 6 won't carry a super-premium price tag, emphasizing value-driven pricing. He also teased possible future projects for L.A. Noire.
Part 1
Take-Two CEO Strauss Zelnick has addressed speculation around Grand Theft Auto 6's pricing strategy, suggesting the game won't carry a super-premium price tag. Speaking at the iicon conference, Zelnick discussed value-driven pricing and hinted at possible future developments for legacy franchises like L.A. Noire.
Part 2
According to Zelnick, Take-Two's pricing philosophy centres on delivering value rather than maximising profit margins. 'Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery,' he explained during the conference.
Part 3
The CEO emphasized that consumer satisfaction depends on the intersection between product quality and fair pricing. 'Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got,' Zelnick said.