Strauss Zelnick, CEO of Take-Two Interactive, dismisses the notion that AI tools like Google's Project Genie could create hit games like GTA 6, calling the idea 'laughable' and emphasizing that human creativity remains irreplaceable.
Part 1
The CEO of Take-Two Interactive — the parent company that owns GTA developer Rockstar — has called the idea of AI making games like GTA 6 'laughable.'
Part 2
Talking to The Game Business, Strauss Zelnick reflected on the reception to Google's Project Genie, which can generate interactive worlds from a text prompt. Right now, Project Genie is limited to generating interactive experiences it can maintain for up to 60 seconds, with a resolution and frame rate capped at around 720p and 24fps, respectively.
Part 3
Nonetheless, Zelnick insisted that while it may be able to generate an environment 'that might look like NBA 2K or EA Sports FC or Red Dead Redemption,' creating a fully interactive, engaging world 'is a completely different animal and does require human engagement [and] human creativity.'