Take-Two CEO Strauss Zelnick dropped the clearest pricing hint yet for GTA 6 at the iicon conference, signaling the game will land in the standard $70-$80 AAA range — not the $100 some feared.
Part 1
Strauss Zelnick stood on stage at iicon, a new gaming conference organized by the people behind the now-defunct E3, and did what he has done for the past six months — talk about Grand Theft Auto 6. However, in this particular case, what he said was more interesting than what he withheld.
Part 2
Speaking at the Fontainebleau Resort in Las Vegas (via GameFile), Zelnick was asked directly about the pricing of GTA 6, which remains a mystery and a subject of debate ahead of its November 19 launch. His response confirmed that the base edition will fall within the standard AAA price range — likely between $70 and $80.
Part 3
Consumers pay for the value that you bring to them, and our job is to charge way, way, way less than the value delivery. How you feel about something you buy is the intersection of the thing itself and what you pay for it, Zelnick explained. He pointed out that video game prices have remained stable in the $60 to $70 range for over a decade despite inflation and economic pressures.