The real-life Cluckin' Bell takeaway that went viral earlier this year for its striking resemblance to Grand Theft Auto's fictional fast food chain has quietly rebranded. The London-area business changed its registered company name from The Cluckin Bell LTD to The Cluckin Bite LTD on April 7, 2026, with visible changes to its storefront. There is no confirmed evidence that Rockstar Games or Take-Two Interactive were involved in the change.
Part 1
The real-life Cluckin' Bell that captured internet attention earlier this year has undergone a quiet rebranding. The London-area takeaway, which drew widespread notice in March 2026 for using branding heavily reminiscent of Grand Theft Auto's fictional Cluckin' Bell restaurant chain, has officially changed its registered company name from The Cluckin Bell LTD to The Cluckin Bite LTD.
Part 2
According to Companies House records, the official name change was filed on April 7, 2026, through a notice of name change by resolution. This formal paper trail corroborates what observant customers had already begun spotting on the shop front — where the original logo was altered and only part of the old name remains visible, including the distinctive 'B' still seen on the front of the building.
Part 3
The timing and nature of the rebrand have sparked widespread speculation among the GTA community. Rockstar Games is famously protective of its intellectual property, having previously taken legal action against a sandwich shop called 'Vice City Subs' for similar reasons. Despite the community's speculation that Rockstar or its legal representatives may have been involved, neither the studio nor parent company Take-Two Interactive are named on the 'Special Resolution' document filed with Companies House.