Take-Two CEO Strauss Zelnick has reinforced that Grand Theft Auto 6 will not feature real-world brands, insisting the franchise's satirical universe must stay authentic to its fictional identity — and that consumers demand nothing less.
Part 1
Earlier this week, Take-Two Interactive's CEO Strauss Zelnick took on questions regarding GTA VI and beyond. The interview was conducted by Variety's media and entertainment reporter, covering a wide range of topics from the company's financial outlook to the highly anticipated next installment in the Grand Theft Auto series.
Part 2
One of the questions put to Zelnick concerned why Rockstar and Take-Two have been against adding real-world brands and advertisements into Grand Theft Auto. It's a question that has grown more relevant as the gaming industry explores increasingly aggressive monetization strategies.
Part 3
"We need to be true to the underlying intellectual property and we need to be true to our consumers. It's a fictional world and everything in it is fictional," Zelnick responded, reinforcing the company's commitment to maintaining the authenticity of GTA's satirical universe.