Take-Two CEO Strauss Zelnick addressed GTA 6 pricing concerns at the iicon conference, saying the company aims to charge an amount customers will consider 'reasonable' — while avoiding any specific price point.
Part 1
Take-Two CEO Strauss Zelnick was once again asked about how much Grand Theft Auto VI will cost, this time during an on-stage interview at the iicon conference. As expected, Zelnick avoided confirming or denying fears that GTA 6 could be priced significantly higher than other games.
Part 2
Instead, Zelnick reiterated that Rockstar and Take-Two's goal is to make sure customers feel they're getting more than their money's worth. 'Consumers pay for the value that you bring to them, and our job is to charge way way way less than the value delivery,' Zelnick said.
Part 3
Zelnick pointed out that games have gotten cheaper over time relative to inflation, an observation that is technically true but still feels cold to consumers already struggling with rising costs across the board.