Take-Two CEO Strauss Zelnick has confirmed that an exclusive marketing deal has been agreed with Sony PlayStation for GTA VI. While the game launches simultaneously on PS5 and Xbox on November 19, the deal means Xbox users may miss out on exclusive bonuses, bundles, and promotional content — at least initially.
Part 1
It's been confirmed that GTA VI will have an exclusive deal with PlayStation 5, which could mean Xbox gamers might miss out on some content, at least initially. As brought to light by Twitter user Genki_JPN via Bloomberg, Strauss Zelnick, the CEO of Take-Two Interactive, has confirmed that an exclusive marketing deal has been agreed with Sony PlayStation.
Part 2
Assuming that the game releases as intended this coming November — which at this point seems safe to assume — the most likely scenario is that we'll see PlayStation 5 and GTA VI console bundles at retail, as well as cross-advertising on social media, billboards, and other promotional channels. The deal also opens the door to exclusive in-game bonuses for PlayStation players, mirroring strategies that have worked for other major franchise launches.
Part 3
It's probably unlikely that GTA VI will get exclusive DLC — if any exclusivity happens in that department, it will most likely be a timed deal. Industry observers also rule out an early access release of a few days on PlayStation 5 exclusively — though analysts say never say never when it comes to major platform deals of this scale.