Take-Two CEO Strauss Zelnick discusses GTA 6 pricing at iicon conference, suggesting the game will cost a 'very reasonable' amount in line with industry AAA standards — allaying fears of a $100+ price tag.
Part 1
When it comes to the launch of the highly anticipated Grand Theft Auto VI, we are on the homestretch with just seven months to go. After multiple delays meant that the Rockstar title was pushed back from a Fall 2025 to 26 May to, finally, a 19 November release date, it seems as though things are finally back on track, but one question still remains — and it is a pretty important one: how much will Grand Theft Auto VI cost?
Part 2
Since its announcement, and the news that it is expected to be the biggest game launch of all time, fans have been both excited and anxious over its potential price point. With AAA games costing a minimum of $60 in recent years, what could they charge for a game that is set to dwarf them all in comparison, at least when it comes to units sold? However, it seems as though some light has been shed on the conundrum in recent days following an interview with Take-Two's CEO Strauss Zelnick.
Part 3
Speaking at iicon, a brand-new conference centered around video game executives, the CEO of Rockstar's parent company, Take-Two Interactive, addressed the potential cost of Grand Theft Auto VI. "Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery. How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got."