Take-Two CEO Strauss Zelnick hinted at a $70-$80 price range for GTA 6. Community betting data shows most forecasters expect $70. An April 2026 Xbox listing at £89.99 was confirmed as a placeholder by Rockstar.
Part 1
Rockstar Games has yet to officially confirm the GTA 6 retail price as of April 2026, leaving millions of fans guessing before they can commit to a purchase. The confirmed launch stands at November 19, 2026, for PlayStation 5 and Xbox Series X/S — but the price tag remains the industry's most-watched unanswered question.
Part 2
The clearest official signal so far came from Take-Two CEO Strauss Zelnick in March 2026, who stated that GTA 6 will likely cost between $70 and $80, describing this as consistent with current AAA industry standards. Community betting odds from the same period showed that only 11% of forecasters expected the game to exceed $100 — with the vast majority landing on $70 as the most likely figure.
Part 3
The $100 rumor that dominated social media originated from an Xbox digital storefront listing at £89.99 (approximately $100 at the time) that appeared in April 2026. Rockstar moved quickly to clarify that the listing was a temporary placeholder and not a confirmed price. Analysts warned fans to treat storefront entries without official confirmation as speculation.