Take-Two CEO Strauss Zelnick predicts GTA 6 will drive a massive console upgrade cycle as gamers on older hardware finally make the leap to PS5 and Xbox Series X/S. Sony projects 92.2M PS5 units by end of 2026.
Part 1
Are you currently debating whether to upgrade your gaming setup now or wait a little longer? You are certainly not the only one hesitating. While the PlayStation 5 managed to pull in respectable numbers during the recent holiday shopping season, the overall trajectory of the hardware market remains somewhat stagnant. Sales for the Xbox Series consoles remain ambiguous, leaving analysts wondering what will reignite the industry. However, there is a massive catalyst on the horizon: Grand Theft Auto 6.
Part 2
According to Take-Two Interactive, the parent company of Rockstar Games, the console market is destined for a monumental resurgence in 2026 — and it will be driven not just by the game itself, but by the fundamental upgrade imperative it creates among the gaming public.
Part 3
"We are launching this title on the latest hardware iterations," CEO Strauss Zelnick explained. He believes that for the millions of players who do not yet own a Series X or a PS5, GTA 6 will be the deciding factor that necessitates a purchase. "For those who have not yet upgraded from the PS4 or Xbox One era, this game will be the deciding factor."