FAQ: New Xbox Game Pass Changes Prove GTA 6 Boss Was Right All Along

Why did Xbox drop Game Pass prices?

Xbox lowered Game Pass Ultimate from $29.99 to $22.99 per month after price hikes — partly driven by day-one AAA releases like Call of Duty — appeared to drive subscribers away. The new CEO is also exploring customizable plans to let users remove unwanted extras.

What did Strauss Zelnick say about Game Pass in 2024?

Zelnick argued that putting premium-priced frontline titles on Game Pass day one would temporarily push consumers toward subscriptions but wouldn't change Take-Two's 'rational' decision to keep GTA 6 off the service.

Will GTA 6 launch on Xbox Game Pass?

No. Take-Two has consistently maintained that GTA 6 will not be a day-one Game Pass release. The game is projected to be the biggest entertainment launch in history and stands to generate far more revenue through traditional $70 sales.

Is Call of Duty leaving Game Pass day-one releases?

Yes. Xbox's new leadership announced that future Call of Duty titles will join Game Pass Ultimate roughly a year after launch, not on day one — exactly as Zelnick predicted would eventually happen.