FAQ: Take-Two CEO Calls AI-Made Games at GTA 6 Scale 'Laughable'

What did Take-Two CEO say about AI making games like GTA 6?

Strauss Zelnick called the idea 'laughable,' stating that while AI tools can help create assets, they cannot replace human creativity needed to make hit games.

What is Google Project Genie?

Project Genie is Google's AI tool that can generate interactive worlds from text prompts, though it is currently limited to 60-second experiences at 720p/24fps.

When does GTA 6 marketing start?

According to Zelnick, GTA 6 marketing will kick off this summer ahead of the November 19, 2026 release.

Will GTA 6 use generative AI?

Take-Two has not confirmed the use of generative AI in GTA 6 development, but the CEO has emphasized the irreplaceable role of human creativity.