FAQ: Strauss Zelnick Just Quietly Confirmed Where GTA 6's Price Will Land

What did Strauss Zelnick say about GTA 6 pricing?

Zelnick indicated that GTA 6 will fall within the standard AAA price range of $70 to $80 for the base edition. He stressed that Take-Two's goal is to charge far less than the value the game delivers to players.

Will GTA 6 cost $100 as some speculated?

No. Zelnick's comments and the correction of a temporary Xbox storefront listing strongly suggest the base edition will land at $70-$80, not $100. The higher extraction of value will come through live-service monetization after launch.

When is GTA 6 scheduled to launch?

GTA 6 is set to launch on Thursday, November 19, 2026 for PlayStation 5 and Xbox Series X/S. A PC version has not yet been officially confirmed.

Where did Zelnick make these comments?

Zelnick made the remarks on stage at the inaugural Interactive Innovation Conference (iicon) in Las Vegas, organized by the team behind the former E3 trade show.

How will Take-Two make money beyond the box price?

Through Grand Theft Auto Online microtransactions, Shark Cards, GTA+ subscription, the Creator Platform marketplace, and a decade-long content pipeline of expansions and updates that drive live-service revenue.