FAQ: Real-life Cluckin' Bell quietly changes its name after viral debut inspired by GTA 6

What happened to the real-life Cluckin' Bell?

The London-area takeaway that went viral for resembling GTA's fictional Cluckin' Bell restaurant has officially rebranded. The company changed its registered name from The Cluckin Bell LTD to The Cluckin Bite LTD on April 7, 2026, with visible changes to its storefront signage.

Did Rockstar Games force the name change?

There is no confirmed evidence that Rockstar Games or Take-Two Interactive were directly involved in the rebranding. Neither company is named on the official Companies House 'Special Resolution' name change document. Dexerto has contacted Take-Two for comment.

What is Cluckin' Bell in GTA?

Cluckin' Bell is a fictional fast food restaurant chain featured throughout the Grand Theft Auto series, first appearing in GTA: Vice City. The chain is known for its satirical take on American fast food culture and has become one of the franchise's most iconic in-game brands.

Has Rockstar taken legal action against similar businesses before?

Yes. Rockstar Games and Take-Two Interactive have previously taken legal action against a sandwich shop called 'Vice City Subs' for using branding similar to GTA's fictional Vice City businesses. This demonstrates the company's history of protecting its IP.