FAQ: Take-Two CEO Says GTA 6 Will Cost A 'Reasonable' Amount of Money

How much will GTA 6 cost?

Take-Two CEO Strauss Zelnick has not confirmed a specific price. He stated the company aims to charge a 'reasonable' amount that customers feel is fair for the value delivered.

Will GTA 6 cost $100?

There is no official confirmation of a $100 price tag. While some analysts speculate it could be priced above $80, Zelnick emphasized 'reasonable' pricing without committing to any figure.

When will GTA 6 marketing start?

GTA 6 marketing is expected to kick off this summer, ahead of the confirmed November 19, 2026 release date.

Where was Zelnick asked about GTA 6 price?

Strauss Zelnick addressed GTA 6 pricing during an on-stage interview at the iicon conference, as reported by IGN.