FAQ: Take-Two CEO Defends AI Strategy After Dismissing Head of AI, Reaffirms GTA 6 Immune to Automation

Who did Take-Two recently dismiss from its AI team?

Take-Two reportedly dismissed Luke Dicken, its head of AI, along with several other employees tied to the company's artificial intelligence initiatives. The layoffs reportedly happened weeks before Zelnick's Semafor appearance.

What did Zelnick say about AI in GTA 6?

Zelnick firmly stated that "generative AI has zero part in what Rockstar Games is building," adding that Vice City is being built "building by building, street by street" — entirely by human developers.

Did Zelnick call the idea of AI making GTA 6 'laughable'?

Yes. Reaffirming previous comments, Zelnick called the notion that AI tools could allow someone to "push a button and generate a hit" game on the scale of GTA 6 "a laughable notion."

Is Take-Two abandoning AI entirely?

No. Zelnick said Take-Two has "hundreds of pilots and implementations" of AI already running across its business operations, focused on helping developers with repetitive tasks — just not with the creative work on GTA 6.

When will GTA 6 marketing begin?

Zelnick confirmed that marketing for GTA 6 kicks off this summer, ahead of the game's now seemingly locked-in November 19, 2026, release date.