FAQ: GTA 6 Price Will Be 'Very Reasonable', Says Take-Two CEO

What did Take-Two CEO say about GTA 6 pricing?

Strauss Zelnick said at the iicon conference that GTA 6's price will feel 'very reasonable' to consumers, framing it as a case of charging less than the total value delivered to the player.

Will GTA 6 cost more than $80?

Zelnick stopped short of confirming a specific price. He said Take-Two will charge less than the value delivered, implying the price will reflect the game's exceptional scale and justify itself through the experience rather than appearing inflated.

When could the next GTA 6 trailer drop?

Rockstar has been silent since June. With Take-Two's earnings call on May 21 and Zelnick confirming marketing begins 'soon', speculation is building that a third trailer could arrive in the coming weeks — possibly tied to the earnings announcement.

Could a L.A. Noire sequel be coming?

During the same iicon appearance, Zelnick suggested Take-Two is looking to 'do something in the future' with its catalogue of IPs, hinting at possible revivals of legacy franchises beyond Grand Theft Auto.