FAQ: GTA 6 Price Leak Sparks Debate: Is Grand Theft Auto VI Headed for a $100 Tag?

How much will GTA 6 cost at launch?

The official price for GTA 6 has not yet been confirmed. Reports from April 2026 suggest debate about whether it could reach $100, though Take-Two CEO Strauss Zelnick has hinted the price is unlikely to exceed that threshold.

When is GTA 6 scheduled to release?

GTA 6 is currently scheduled for release on November 19, 2026, according to Rockstar Games.

Why do some analysts think GTA 6 will cost $100?

Some analysts cite the game's massive development scope, ambitious open-world design, and Rockstar's investment in cutting-edge technology as factors that could justify a higher price point compared to typical AAA releases.

Has Take-Two commented on the $100 price rumors?

Take-Two CEO Strauss Zelnick addressed pricing in late March 2026, suggesting the company aims to deliver value to consumers and that a $100 base price is considered unlikely by market consensus.