FAQ: GTA 6 Official Price Update Confirmed Ahead Of Trailer 3 — Take-Two CEO Reaffirms 'Reasonable' Approach

How much will GTA 6 cost?

Take-Two CEO Strauss Zelnick has hinted that the price will be 'very reasonable,' suggesting the previously rumored $100 price point is unlikely. Standard premium pricing in the $70-80 range is more probable.

When is GTA 6 Trailer 3 expected?

Rockstar has not officially announced Trailer 3's release date. Industry speculation suggests it could arrive in the coming weeks or months ahead of the November 19, 2026 launch.

What did Zelnick say about GTA 6 pricing?

At the iicon conference, Zelnick stated that Take-Two's goal is to charge 'way way way less' than the value delivered, and that consumers need to feel the price is 'very reasonable' for what they get.