FAQ: GTA 6 Comes to Consoles Before PC: 'Core Customers Must Be Served First and Best' — Zelnick

Why isn't GTA 6 coming to PC at launch?

Take-Two CEO Strauss Zelnick explained that Rockstar 'always starts on console,' and that the company's philosophy is to serve core consumers first and best. He noted that if the core audience isn't prioritised, the company won't effectively reach other consumer groups.

Is there an exclusivity contract with PlayStation?

No. Zelnick explicitly shut down speculation that Rockstar has a PlayStation exclusivity deal, pointing out that the game also launches on Xbox Series X|S on November 19, 2026. He attributed the console-first strategy to Rockstar's historic release patterns.

How big is the PC gaming market for Take-Two now?

According to Zelnick, PC gaming has grown from roughly 5% of Take-Two's total install base when he first became CEO nearly two decades ago, to now accounting for up to half of the company's sales. Games like GTA V and FiveM have driven significant PC engagement.

When will the GTA 6 marketing cycle officially begin?

Zelnick called the upcoming marketing cycle 'astonishing' and said it would begin 'soon.' With Take-Two's earnings call scheduled for May 21, 2026, and May 2026 being the game's original (scrapped) launch month, fans widely expect Trailer 3 and pre-order announcements this month.

What did Zelnick say about GTA 6 pricing?

Amid ongoing debate over a potential $100 price tag, Zelnick said that 'no matter the price of the game, it will break records in a way that may never be broken again.' Take-Two has not officially confirmed the price as of early May 2026.