FAQ: Bank Of America Analyst Says GTA 6 Should Be $80 So It Doesn't Make Everyone Else's $70 Games Look Bad

Why does Bank of America think GTA 6 should cost $80?

Bank of America analyst Omar Dessouky argues that GTA 6 is so massive and anticipated that if it launched at $70, all other $70 games would suddenly seem like poor value by comparison. He believes Take-Two has a strategic interest in raising the industry-wide price floor to $80 for the benefit of the entire gaming ecosystem.

What did Take-Two CEO Strauss Zelnick say about GTA 6 pricing?

At the IICON conference, Zelnick said consumers must feel they are getting value equal to or exceeding what they pay. He stressed that 'our job is to charge way way way less of the value delivery' and that consumers need to feel the game is amazing and the price was fair for what they received.

How many copies is GTA 6 expected to sell on day one?

Some analysts have predicted GTA 6 could sell around 25 million copies on day one alone. However, Take-Two CEO Strauss Zelnick suggested to Bloomberg that a figure of ten million copies sold on day one would actually constitute a disaster for the company — despite such a number being unfathomably high for virtually any other game.

Will GTA 6 have a PC version at launch?

No. Grand Theft Auto 6 will launch exclusively on PlayStation 5 and Xbox Series X/S, with a PC version expected to follow later — consistent with Rockstar's past release patterns. CEO Strauss Zelnick explained that Rockstar always starts on console to 'serve the core consumer first and best.'