FAQ: Analysts Expect GTA 6 To Sell 25 Million Copies On Launch Day

How many copies is GTA 6 expected to sell on its first day?
Analysts are predicting that GTA 6 could sell as many as 25 million copies within 24 hours of its November 19, 2026 launch. Experts warn that even selling 10 million copies on day one would be considered 'disastrous' given the massive investment in the game.
Why are expectations for GTA 6 so high?
The bar is set extraordinarily high because Rockstar has invested hundreds of millions — possibly over $1 billion — into developing the game. Additionally, GTA 5 has sold 225 million copies over 13 years and continues selling 5 million copies every quarter, while GTA 4 sold 25 million copies total.
What did Take-Two CEO Strauss Zelnick say about the expectations?
In a Bloomberg report, Take-Two CEO Strauss Zelnick admitted that the expectations surrounding GTA 6 are 'terrifying'. Despite his typically calm demeanor, the pressure surrounding the game's launch has clearly resonated with the company's leadership.
When is GTA 6 releasing?
Grand Theft Auto VI is officially set to launch on November 19, 2026, for PlayStation 5 and Xbox Series X/S. A PC release is expected to follow several months after the console launch.