FAQ: GTA 6 Needs To Sell At Least 25 Million Copies Day One To Meet Analyst Expectations, Insider Says

How many copies does GTA 6 need to sell on day one according to analysts?

According to a Bloomberg insider report by Jason Schreier, GTA 6 needs to sell at least 25 million copies within 24 hours of launch to be considered a financial success. Selling 10–15 million, which would be a record for any other game, would be considered disastrous given the game's $1B+ development budget.

Why does GTA 6 need to sell so many copies on day one?

GTA 6 is one of the most expensive entertainment productions ever made, with a reported development budget exceeding one billion dollars. Take-Two CEO Strauss Zelnick has said that rising development costs mean the game needs to perform at an unprecedented scale just to break even and justify its investment.

Is GTA 6 skipping PC at launch?

According to the Bloomberg insider report, GTA 6 is indeed skipping a PC launch at release. Rockstar reportedly believes its core consumers are on consoles, and the company traditionally releases PC versions months after the console debut.

When does GTA 6 launch?

Grand Theft Auto VI is scheduled for November 19, 2026, on PlayStation 5 and Xbox Series X/S. Rockstar is reportedly planning to begin its marketing campaign very soon ahead of the launch.